Ads that already work
We make the images and write the words for you. We've done this for over 200 studios, so we know what works and what doesn't.
For gym and studio owners
We build it.Then we help you run itfrom one place.
We design and launch your ads,custom build your CRMand connect your member software,
so it all talks to each other, and help you learn and put in place the principles that keep a gym growing.
Watch the 7 minute video
Sound familiar?
Most gyms run on bits and pieces that never talk to each other.
- Your leads come in from all different places, and each one lands somewhere different.
- You send people to your member software and ask them to buy before they know who you are.
- If they don't buy, you never get their details, and that could be hundreds of people you never hear about.
- Not to mention there are 18 fields for them to fill in, and nobody has time for that.
- You have to reply to everyone by hand, whenever you get a minute.
- By the time you get back to them, they've already found somewhere else.
- You can't remember who you're meant to follow up.
- You've got no way of winning back old leads.
We build the whole thing properly, once, then help you run it from one place. You get more members without it eating your evenings.
How we fix it
Every lead gets a reply straight away, and nobody slips through the cracks.
- We help you capture more leads with short forms that fill themselves in.
- We follow every lead up automatically by text and email, in messages that sound like a real person.
- We make it easier to pay, with Google Pay and Apple Pay.
That means you win more sales faster, and the rest get followed up until they become a member.
Before and after
Here is what changes when it all runs from one place.
Right nowWith us
Your leads come in from Instagram, Facebook, your website and walk-ins, and each one lands somewhere different.
Every lead lands in one place, wherever it came from, so nobody gets lost in a DM.
You send people straight to your member software and ask them to buy before they know who you are.
People see a simple page about your offer first, and paying takes a minute with Google Pay or Apple Pay.
If they don't buy, you never get their details, and that could be hundreds of people.
We get their name and number first, so everyone who showed interest can be followed up.
Your sign-up form has 18 fields, and most people give up halfway.
Our forms are short and fill themselves in from their phone, so more people finish them.
You reply to everyone by hand, whenever you get a minute.
Every enquiry gets a text and an email straight away, written to sound like a real person.
By the time you get back to them, they've already joined somewhere else.
You're the first gym to reply, so you're the one they talk to.
You can't remember who you're meant to follow up.
The follow up keeps going on its own until they book in or tell you no.
Your old leads are sitting in a list doing nothing.
Your old leads keep hearing from you, so they come back when they're ready.
Getting leads
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Not to mention actually getting leads!
You don't have time to coach the classes, look after your members, train your team and then learn Facebook Ads Manager on top of it. So we make, launch and help you run your paid ads.
No Ads Manager headaches
We set up Meta Ads Manager for you. It's complicated and it changes every day, so you don't need to worry about it.
Leads that land on their own
Your ads run themselves and the leads go straight into the system we built you, with a text sent to every one automatically.
Fresh ads in one click
Ads don't last forever, so automated rules tell you when one is working and when it isn't. If it isn't, you click one button to swap it for another of ours.
Your dashboard
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Your numbers stop living in five different apps.
You can stop checking reports in Mindbody, tracking your leads in a spreadsheet and trying to remember which members haven't been in for a while. We pull the key numbers out of your member software and turn them into simple dashboards that tell you exactly what to do.
A dashboard that tells you what changed
It opens on what moved since last week, who is at risk of leaving, and the next thing to do. You are not hunting for numbers, they are already in front of you.
A lead tracker that follows every enquiry
You see every lead by the month it came in, and how many replied, got a call, answered, started a trial and joined. It also shows you what a new member cost you.
A trial tracker for everyone on a trial
Everyone on a trial is on one screen with the days they came in, so you can see who is on track and who has missed a class. You know who to call before their trial runs out.
A retention board wired to your gym software
It reads attendance straight out of your own system and lists the members who need a follow-up, with the reason, the coach who owns it and the date it is due.
A task board you and your team work from
Your daily and weekly jobs sit in one list with a name against each one, and you can see how many weeks in a row each one got done.
Your staff, in the same place
Each person has a weekly scorecard, a 1:1 agenda and their onboarding lessons. Your SOPs, the weekly roster and the pay sheet sit in the same section.
A content board for your socials
Every reel, carousel, poll, value email and ad video sits on one board, from idea through to posted.
Tools that write it with you
There are tools for your carousels, reel scripts, value emails, ad scripts and sales scripts, and each one writes from your own business profile, your ideal customer and your offer. The short courses and guides sit beside them.
Free guides on your own branded page
Your free guides sit on a page under your gym's name. You copy a link into an ad, an email or your bio, and it builds you a list of people you can follow up.
Your coaches in a chat, all day
You are not raising a ticket or waiting for a monthly call. It is a running conversation with our team, so you can ask something on a Tuesday morning and get a straight answer.
Example data shown
Your gym software
You don't have to change your gym software.
We know how hard that would be, and we aren't making you use 100 more apps either.
We simply connect your gym software to our system and make sure only the important business numbers get seen.
These are some of the ones we've worked with before. We can almost always connect whichever software you've got, and you can find out with a quick message.
Your gym software
MindbodyWodifyPushPress
We connect itWhat you see
- New members this week6
- Members not seen in 14 days4
- Trials booked9
Wodify
Mindbody
Hapana
GymMaster
Clubworx
PushPress
XODA
Clubfit
PTminder
Gym Mate
Xplor Mariana Tek
TeamUp
Momence
SugarWOD
Magicline
Arketa
Everfit
Zen Planner
Glofox
PerfectGym
WellnessLiving
Vagaro
ClubReady
Club OS
EGYM
Results
80BusinessesRunning on systems we built
250+Systems connectedSet up and looked after by us, including franchise groups
10Gym systemsWe plug straight into what you already run
4CountriesAustralia, the UK, Canada and the US
These gym owners stopped being the system.
Jon
$70k in client wins
Mitch
150 new members
Jacob Hodson
Broke $9.5k in a week
Storie Strong
3x revenue, 6x profit
Max and Alex came to us at around 90 members. We built the marketing, systemised the sign-ups and put the follow-up on autopilot. They grew past 200 members.
"We've 3x our revenue and 6x our profit since we started working with you."
The Cross Health and Fitness
$772 to $104k net
Luke and Sam took over a gym that netted under $800 in its final year. We rebuilt the marketing and the systems. They grew from 100 members to 206.
Road Fitness
Opened a second location
The owner was doing everything himself and losing clients as fast as he won them. We built the marketing and the automations, and retention turned around.
Who you are dealing with
You are dealing with people who have worked inside gyms themselves.
You are never stuck on your own. You get 1:1 help from our team in chat and in our pods, whenever you need it.
Brando has spent 12 years running multi-million dollar gyms in Sydney, one of the most competitive markets there is. He has bought and sold gyms, built and led a team, and tried just about every system and kind of marketing going, and he connects the systems himself. Most of the problems you're dealing with, he has dealt with first hand, and some he still does.
Mario started out as a PT and became a marketing expert. He now helps franchise groups and their owners automate their systems, from the first enquiry right through to the sale.
How we compare
Who should you choose for help?
Gurus and mastermindsA business guru or mastermind who regurgitates the same information?
AgenciesAn expensive agency that copies and pastes the same thing for every business?
KaizenOr a hands-on consultant who tailors everything to your business?
Support
Gurus and mastermindsLong group Zoom calls with 28 other people.
AgenciesNo calls at all.
Kaizen1:1 onboarding, a 1:1 chat with our team and 1:1 Zooms when you ask.
Learning
Gurus and mastermindsThey teach you theory, then you figure out how to set it up.
AgenciesThey don't teach you anything, they just do it.
KaizenWe build it first, then teach you once it's running, in your own business.
Who does the work
Gurus and mastermindsYou do all the setup yourself.
AgenciesThey run it and you can't see inside.
KaizenWe set it all up, and you can see and control every part of it.
Your leads
Gurus and mastermindsYou still chase every lead by hand.
AgenciesThey send you leads with no follow up.
KaizenEvery lead gets a text and an email straight away, and the follow up keeps going.
Your numbers
Gurus and mastermindsYou track them in a spreadsheet, if at all.
AgenciesYou get a monthly report that's hard to read.
KaizenOne dashboard tells you what to do today.
Your gym software
Gurus and mastermindsThey leave it to you.
AgenciesThey don't touch it.
KaizenWe connect it, so you see who's joining, paying and leaving.
Built for gyms
Gurus and mastermindsThe advice is the same for every business.
AgenciesThey work with every kind of business.
KaizenWe only work with gyms and studios, and Brando runs three of his own.