We build your whole marketing and sales system. Then we connect your software so it all talks to each other, and help you learn and put in place the principles that keep a gym growing.
A message for you
About five minutes, one screen at a time
Why we do it this way
Most gyms run on bits and pieces that never talk to each other.
Nothing here is because you are bad at this. You are coaching all day and running the floor, so the marketing gets whatever is left, and the software you pay for never gets set up properly.
You are doing the marketing at 9pm after coaching all day.
Leads go cold in your DMs before you get a minute to reply.
Your website, your socials and your inbox all point in different directions.
You could not say what a lead actually costs you right now.
Your database of old leads and past members is sitting there doing nothing.
Members go quiet for weeks and you only notice once they cancel.
The way it usually looks
We build the whole thing properly, once, then help you run it. You get more members without it eating your evenings.
What we build for you
Here is everything we build in the first ten weeks.
All of this is done for you, and it is built to work as one system rather than twelve separate jobs.
01
Your offer, packaged
A stranger reads it once and knows what they get and what it costs. When the offer is clear, every ad and every page after it gets cheaper, because you stop paying to explain yourself twice.
02
Your CRM, built and set up
Every lead sits in one pipeline you can actually see, no matter where it came from. You stop losing people in the gaps between apps.
03
Instant follow-up
Every enquiry gets a text and an email within seconds, at 6am or 10pm, without you touching your phone. That is the difference between catching someone while they are interested and finding them three days later.
04
Long-term nurture, written and loaded
You stay in front of the people who are not ready yet. The lead you paid for two months ago still turns into a member, which quietly drops what every member costs you.
05
Landing pages and forms
Somebody seeing your ad for the first time lands on one page, one offer and one button. We build those pages and tidy your website so everything points the same way.
06
Your ads, live and managed daily
We write the copy, make the creative, launch the campaigns and manage them every day. You never open Ads Manager, and we already know what a good cost per lead looks like in your market.
07
New creative on repeat
Every ad account dies the same way, which is the same creative running until people stop seeing it. We keep making new ones so your cost per lead does not creep up.
08
Your database engine
You are sitting on hundreds of old leads and past members. We set up the value emails and a reactivation push each quarter so that list makes you money again.
09
Your numbers, on one dashboard
You see leads, cost per lead, sales and members in one place, updated live. We both look at the same number on a call instead of guessing.
10
Your gym software, connected
This is the part that takes months if you try it yourself. We connect whatever you already run, so attendance and membership data flows through on its own.
11
Your retention board
Members quit weeks before they tell you, quietly, by not turning up. The board watches attendance in your own system and puts those people in front of you while you can still do something about it.
12
Your team, set up alongside you
Everything we agree lands as a task with a name and a date, in the same place your team already works. The work leaves your head.
How the ten weeks run
1
Weeks 1 to 2
We package your offer and build your CRM.
2
Weeks 3 to 4
Your pages, forms and instant follow-up go in.
3
Week 5
Your ads go live with creative made for you.
4
Weeks 6 to 8
We load your nurture and your database engine.
5
Weeks 9 to 10
We connect your software and hand it over.
What happens after
When the build is done, we help you run it.
This is the part most people miss when they compare us to an agency. The build is how we start, and the reason it works is that we are still there every week afterwards, running it with you and teaching you as we go.
01
We manage your ads every day
An ad account left alone for a fortnight quietly gets more expensive. We are in there daily across every account we run, so a rising cost per lead in your gym gets caught in days rather than at the end of the month.
02
We keep making you new content
We keep making you carousels, reels and emails for as long as we work together. The part that actually matters is working out what your next big push is, then making the content that sells it.
03
We read your numbers with you every week
A dashboard on its own does not change anything. We go through it with you, say what is causing the number, and agree the one thing worth fixing that week.
04
We work through the rest of the business with you
More leads into a gym that leaks members just costs you more money. We work off a 26 system checklist covering your offer, marketing, sales, staff and systems, and keep chipping through it with you every week.
What else you get
You also get a portal, your coaches and everything written down.
01
A dashboard that tells you what changed
It opens on what moved since last week, who is at risk of leaving, and the next thing we have asked you to do. You are not hunting for numbers, they are already in front of you.
Example data shown
02
A retention board wired to your gym software
It reads attendance straight out of your own system and sorts your members by who is closest to leaving, with the reason and what to do about it next to each name.
Example data shown
03
Your coaches in a chat, all day
You are not raising a ticket or waiting for a monthly call. It is a running conversation with the people actually in your ad account, so you can ask something on a Tuesday morning and get a straight answer.
Example data shown
04
A task list you and your team work from
Your daily and weekly rhythm sits in one list, alongside anything we have dropped in from a call, and a running record of the work we have shipped for you.
Example data shown
05
Playbooks on marketing, sales, systems and staff
You get courses, guides and templates covering your CRM, your ads, your social media, your sales conversations and your team, laid out in the order you need them.
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What we plug into
We plug straight into the software you already run.
You do not change systems and you do not run two of everything. We connect what you already pay for, which is the part that takes most people months and usually never gets finished.
Gym and studio software we already connect
Wodify
Mindbody
Hapana
GymMaster
Clubworx
PushPress
XODA
Clubfit
PTminder
Gym Mate
Where your leads and your ads live
GoHighLevel
Meta Ads
Twilio
Others we can connect for you
Xplor Mariana Tek
TeamUp
Momence
SugarWOD
Magicline
Arketa
Everfit
Zen Planner
Glofox
PerfectGym
WellnessLiving
Vagaro
ClubReady
Club OS
EGYM
If your software has an API, we can wire it up. We manage CRMs and integrations for more than 250 businesses right now, so a system we have not touched before is a job rather than a problem.
Proof
These gym owners stopped being the system.
80BusinessesWe run their marketing right now250+CRMs and integrationsBuilt and managed by us, including franchise groups10Gym systemsWe plug straight into what you already run4CountriesAustralia, the UK, Canada and the US
Storie Strong
3x revenue, 6x profit
Max and Alex came to us at around 90 members. We built the marketing, systemised the sign-ups and put the follow-up on autopilot. They grew past 200 members.
The Cross Health and Fitness
$772 to $104k net
Luke and Sam took over a gym that netted under $800 in its final year. We rebuilt the marketing and the systems. They grew from 100 members to 206.
Road Fitness
Opened a second location
The owner was doing everything himself and losing clients as fast as he won them. We built the marketing and the automations, and retention turned around.
Jon$70k in client wins
Mitch150 new members
Jacob HodsonBroke $9.5k in a week
We've 3x our revenue and 6x our profit since we started working with you.
Storie Strong
Who you are dealing with
You are dealing with an operator and an architect.
Brando owns BBB Gym, which is three locations in Sydney, so everything we build for you is running in his gyms first. Mario has coached more than 700 business owners and launched over 50 franchise locations, and he turns what works into systems that keep working.
We build the system that brings the members in, then we help you run it so it keeps working. Book a call and we will map out how it would work in your gym.
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