We build your whole marketing and sales system. Then we connect your software so it all talks to each other, and help you learn and put in place the principles that keep a gym growing.
A message for you
About five minutes, one screen at a time
Why we do it this way
Most gyms run on bits and pieces that never talk to each other.
Nothing here is because you are bad at this. You are coaching all day and running the floor, so the marketing gets whatever is left, and the software you pay for never gets set up properly.
You are doing the marketing at 9pm after coaching all day.
Leads go cold in your DMs before you get a minute to reply.
Your website, your socials and your inbox all point in different directions.
You could not say what a lead actually costs you right now.
Your database of old leads and past members is sitting there doing nothing.
Members go quiet for weeks and you only notice once they cancel.
The way it usually looks
We build the whole thing properly, once, then help you run it. You get more members without it eating your evenings.
What we build for you
Here is everything we build in your first 8 weeks.
All of this is done for you, and it is built to work as one system rather than twelve separate jobs.
The ecosystem
Every lead you get lands in the same place, and nobody goes cold while you are busy.
Most gyms already have the pieces, they just are not joined up. A post gets seen, a lead
comes in somewhere nobody checks, and someone who was ready in March never hears from you again. This is
the same work, wired together.
Click any part to see what it does.
01
Get seen
traffic
Socialsyours
This is your own audience, and it is the cheapest traffic you will ever get.
3 a week, minimum
ReelsCarouselsIG polls
Awareness adsours
We put you in front of people who have never heard of you.
The direct offerours
We run one clear offer at the people who are ready to start now.
Lead magnetswe build
We build something genuinely useful and give it away free, so the people who are not
ready yet still put their hand up. You put it in front of them.
Referralsyours
Your members get asked properly instead of being hoped at.
1 ask a month
02
Capture
one place
Landing pages
Meta lead forms
Website forms
IG conversations
Your CRMours
All four doors feed one database, so nothing sits in a DM that nobody opened.
03
Follow up
automatic
It fires the second they land
The text and the email go out before they have closed the tab.
Six attempts over seven days
The sequence keeps going so nobody has to remember.
They book themselves in
They land straight on your calendar instead of in a back and forth.
04
They join
the point
New members
They booked, they showed up and they signed up,
and you see it in your dashboard the same week next to what it cost to get them.
And the rest are not lost
Most people are not ready the first time, so they go into the loop below instead of
the bin.
05
Keep giving value
until they are ready
Weekly value emailsyours
You send them one genuinely useful thing each week, and they open it because it
helps them.
1 a week
More lead magnetswe build
A new guide brings the old list back and picks up the people the first one missed.
1 live by week 3, another by week 8
They raise their hand
Someone replies, clicks or books months after they first found you, and they drop
straight back into the follow-up.
Rinse and repeat
You go back to the top with people who already know who you are.
Every arrow on this page runs whether you think about it or not.
The gold tags are the four things that are yours, and they are three posts a week, one value
email, one referral ask a month, and your free guides in front of people.
Everything else is ours, including the loop that keeps talking to the people who were not ready
the day they found you.
01
Your offer, packaged
A stranger reads it once and knows what they get and what it costs. When the offer is clear, every ad and every page after it gets cheaper, because you stop paying to explain yourself twice.
02
Your CRM, built and set up
Every lead sits in one pipeline you can actually see, no matter where it came from. You stop losing people in the gaps between apps.
03
Instant follow-up
Every enquiry gets a text and an email within seconds, at 6am or 10pm, without you touching your phone. That is the difference between catching someone while they are interested and finding them three days later.
04
Long-term nurture, written and loaded
You stay in front of the people who are not ready yet. The lead you paid for two months ago still turns into a member, which quietly drops what every member costs you.
05
Landing pages and forms
Somebody seeing your ad for the first time lands on one page, one offer and one button. We build those pages and tidy your website so everything points the same way.
06
Your ads, live and managed daily
We write the copy, make the creative, launch the campaigns and manage them every day. You never open Ads Manager, and we already know what a good cost per lead looks like in your market.
07
New creative on repeat
Every ad account dies the same way, which is the same creative running until people stop seeing it. We keep making new ones so your cost per lead does not creep up.
08
Your database engine
You are sitting on hundreds of old leads and past members. We set up the value emails and a reactivation push each quarter so that list makes you money again.
09
Your numbers, on one dashboard
You see leads, cost per lead, sales and members in one place, updated live. We both look at the same number on a call instead of guessing.
10
Your gym software, connected
This is the part that takes months if you try it yourself. We connect whatever you already run, so attendance and membership data flows through on its own.
11
Your retention board
Members quit weeks before they tell you, quietly, by not turning up. The board watches attendance in your own system and puts those people in front of you while you can still do something about it.
12
Your team, set up alongside you
Everything we agree lands as a task with a name and a date, in the same place your team already works. The work leaves your head.
How the 8 weeks run
1
First
We package your offer and build your CRM.
2
Next
Your pages, forms and instant follow-up go in.
3
As soon as they are built
Your ads go live with creative made for you.
4
Then
We load your nurture and your database engine.
5
By week 8
We connect your software and hand it over.
We install everything within 8 weeks and move as fast as your gym allows, so your ads go live the moment they are ready.
What happens after
When the build is done, we help you run it.
This is the part most people miss when they compare us to an agency. The build is how we start, and the reason it works is that we are still there every week afterwards, running it with you and teaching you as we go.
01
We manage your ads every day
An ad account left alone for a fortnight quietly gets more expensive. We are in there daily across every account we run, so a rising cost per lead in your gym gets caught in days rather than at the end of the month.
02
We keep making you new content
We keep making you carousels, reels and emails for as long as we work together. The part that actually matters is working out what your next big push is, then making the content that sells it.
03
We read your numbers with you every week
A dashboard on its own does not change anything. We go through it with you, say what is causing the number, and agree the one thing worth fixing that week.
04
We work through the rest of the business with you
More leads into a gym that leaks members just costs you more money. We work off a 26 system checklist covering your offer, marketing, sales, staff and systems, and keep chipping through it with you every week.
What else you get
You also get a portal, your coaches and everything written down.
01
A dashboard that tells you what changed
It opens on what moved since last week, who is at risk of leaving, and the next thing we have asked you to do. You are not hunting for numbers, they are already in front of you.
Example data shown
02
A lead tracker that follows every enquiry
You see every lead by the month it came in, and how many replied, got a call, answered, started a trial and joined. It also shows you what a new member cost you.
Example data shown
03
A trial tracker for everyone on a trial
Everyone on a trial is on one screen with the days they came in, so you can see who is on track and who has missed a class. You know who to call before their trial runs out.
Example data shown
04
A retention board wired to your gym software
It reads attendance straight out of your own system and lists the members who need a follow-up, with the reason, the coach who owns it and the date it is due.
Example data shown
05
A task board you and your team work from
Your daily and weekly jobs sit in one list with a name against each one, and you can see how many weeks in a row each one got done. Anything we drop in from a call lands there too.
Example data shown
06
Your staff, in the same place
Each person has a weekly scorecard, a 1:1 agenda and their onboarding lessons. Your SOPs, the weekly roster and the pay sheet sit in the same section.
Example data shown
07
A content board for your socials
Every reel, carousel, poll, value email and ad video sits on one board, from idea through to posted. The ones we make for you turn up there ready to post.
Example data shown
08
Tools that write it with you
There are tools for your carousels, reel scripts, value emails, ad scripts and sales scripts, and each one writes from your own business profile, your ideal customer and your offer. The short courses and guides sit beside them.
Example data shown
09
Free guides on your own branded page
We write and host a page of free guides under your gym's name. You copy a link into an ad, an email or your bio, and it builds you a list of people you can follow up.
Example data shown
10
Your coaches in a chat, all day
You are not raising a ticket or waiting for a monthly call. It is a running conversation with the people actually in your ad account, so you can ask something on a Tuesday morning and get a straight answer.
Example data shown
What we plug into
We plug straight into the software you already run.
You do not change systems and you do not run two of everything. We connect what you already pay for, which is the part that takes most people months and usually never gets finished.
Gym and studio software we already connect
Wodify
Mindbody
Hapana
GymMaster
Clubworx
PushPress
XODA
Clubfit
PTminder
Gym Mate
Where your leads and your ads live
GoHighLevel
Meta Ads
Twilio
Others we can connect for you
Xplor Mariana Tek
TeamUp
Momence
SugarWOD
Magicline
Arketa
Everfit
Zen Planner
Glofox
PerfectGym
WellnessLiving
Vagaro
ClubReady
Club OS
EGYM
If your software has an API, we can wire it up. We manage CRMs and integrations for more than 250 businesses right now, so a system we have not touched before is a job rather than a problem.
Proof
These gym owners stopped being the system.
80BusinessesWe run their marketing right now250+CRMs and integrationsBuilt and managed by us, including franchise groups10Gym systemsWe plug straight into what you already run4CountriesAustralia, the UK, Canada and the US
Storie Strong
3x revenue, 6x profit
Max and Alex came to us at around 90 members. We built the marketing, systemised the sign-ups and put the follow-up on autopilot. They grew past 200 members.
The Cross Health and Fitness
$772 to $104k net
Luke and Sam took over a gym that netted under $800 in its final year. We rebuilt the marketing and the systems. They grew from 100 members to 206.
Road Fitness
Opened a second location
The owner was doing everything himself and losing clients as fast as he won them. We built the marketing and the automations, and retention turned around.
Jon$70k in client wins
Mitch150 new members
Jacob HodsonBroke $9.5k in a week
We've 3x our revenue and 6x our profit since we started working with you.
Storie Strong
Who you are dealing with
You are dealing with an operator and an architect.
Brando owns BBB Gym, which is three locations in Sydney, so everything we build for you is running in his gyms first. Mario has coached more than 700 business owners and launched over 50 franchise locations, and he turns what works into systems that keep working.
We build the system that brings the members in, then we help you run it so it keeps working. Book a call and we will map out how it would work in your gym.
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